Content Writer Resume Examples

The biggest difference between a resume that passes ATS and one that doesn't is often a handful of bullet points. Below you'll find 2 real before-and-after rewrites for Content Writer resumes — from vague, weak bullets to specific, metrics-driven, keyword-rich statements.

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What Makes a Strong Content Writer Bullet?

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Quantified impact

Numbers, percentages, or dollar values show the scale of your contribution.

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ATS keywords in context

Key terms like "SEO" and "content strategy" placed naturally in bullets.

Strong action verb

Opens with a past-tense verb (Led, Delivered, Reduced) — not "Responsible for."

2 Before-and-After Bullet Examples

Each example shows the original weak bullet, the rewritten strong version, and why the rewrite works from an ATS and recruiter perspective.

Example 1
Weak

Wrote SEO blog posts that performed well in search results.

Strong

Produced 15 SEO-optimised long-form articles/month in WordPress (Surfer SEO + Ahrefs workflow), growing organic traffic from 12K to 68K monthly sessions in 10 months and ranking #1-3 for 22 target keywords.

Why it works: The strong version opens with an action verb, adds a measurable result, and includes relevant keywords (SEO, content strategy) in context, which improves both ATS keyword match score and recruiter confidence.

Example 2
Weak

Created content for email campaigns and landing pages.

Strong

Wrote and A/B tested copy for 36 email sequences (HubSpot) and 12 product landing pages; best-performing sequence achieved 41% open rate and 11% CTR, contributing $280K to pipeline in Q2.

Why it works: The strong version opens with an action verb, adds a measurable result, and includes relevant keywords (SEO, content strategy) in context, which improves both ATS keyword match score and recruiter confidence.

How ATS Screens Content Writer Resumes

Content roles at SaaS and marketing agencies use Greenhouse. The two most-filtered keywords are "SEO" and the specific CMS. Roles requiring technical writing or developer documentation additionally filter for "API documentation," "developer docs," or "DITA." Without a portfolio link and traffic metrics, a content resume is identical to a thousand others.

Example Professional Summary

Your resume summary is the first thing ATS and recruiters parse. Here's what weak versus strong looks like for a Content Writer:

Weak Summary

"Experienced content writer looking for a challenging opportunity where I can utilise my skills and contribute to the growth of the organisation."

Strong Summary

"Results-driven Content Writer with 5+ years of experience in the Content & Copywriting sector. Specialised in seo and content strategy, with a track record of delivering measurable outcomes. ATS score consistently above 60% against role-relevant job descriptions."

Includes: role title, years, industry, 2 core keywords, a quantifiable outcome signal.

Need the Full Keyword List?

See all 25 ATS keywords for Content Writer resumes, organised by priority with placement guidance.

See Content Writer Keywords →

More Tools for Content Writers

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