What ATS score do Copywriters need to get shortlisted?

A score of 61+ is considered strong for Copywriter roles. The average candidate scores around 43, meaning most resumes are filtered before a recruiter ever sees them.

Which ATS systems do employers use to hire Copywriters?

The most common ATS platforms used for Copywriter hiring are Greenhouse, Lever, Workday, Jobvite, BambooHR.

Marketing & Creative

ATS Resume Checker for Copywriters

Q: What are the most important keywords for a Copywriter resume?

Key ATS keywords for Copywriter resumes include: copywriting, brand voice, conversion copy, email copywriting, ad copy, landing page copy, direct response, UX writing, messaging framework, content strategy, and more. See the full list on our /resume-keywords/copywriter page.

Get your resume ATS score in under 30 seconds. See exactly which Copywriter keywords are missing and fix them before you apply.

ATS Score Benchmark — Copywriter Roles

66–100: Copy type specific, conversion metrics, A/B testing, sector clear, portfolio linked

50–65: Writing skills and copy type clear, gaps in metrics or platform specifics

32–49: Writing background present but no copy type or performance data

Below 32: Generic writer resume — will not pass conversion copywriting ATS filters

Average Copywriter resume scores 43 — most get filtered before a human sees them.

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How ATS Screens Copywriter Resumes

Copywriter ATS at agencies and in-house marketing teams filters by copy type (conversion, email, ad, UX, long-form), sector (B2B/D2C/tech/healthcare), and increasingly by data literacy (A/B testing, conversion metrics). UX writing has become a distinct specialisation with its own keyword cluster (microcopy, product copy, Figma, content design). Portfolio links are outside ATS parsing but always reviewed in first-screen.

ATS systems commonly used for Copywriter hiring: Greenhouse · Lever · Workday · Jobvite · BambooHR

Top ATS Keywords for Copywriter Resumes

These are the highest-weighted keywords ATS looks for in Copywriter applications. Missing even 3–5 of these can drop your score below the recruiter's filter threshold.

copywritingbrand voiceconversion copyemail copywritingad copylanding page copydirect responseUX writingmessaging frameworkcontent strategyA/B testing copyvalue propositionCTA optimisationSEO copywritingstorytellinglong-form contentproduct copytone of voiceaudience researcheditorial calendarHubSpotWordPressFigma (for UX writing)Grammarly BusinessGoogle Docs

See the full keyword guide for Copywriters →

Resume Bullet Examples — Weak vs. Strong

See how the same experience reads to ATS before and after optimisation.

WEAK

"Wrote copy for marketing campaigns and website content."

STRONG

"Wrote and A/B tested conversion copy for SaaS landing pages and email sequences; homepage hero rewrite increased demo request conversion from 2.4% to 5.1%, and 7-email onboarding sequence reduced time-to-first-value by 38%."

WEAK

"Created advertising copy for paid campaigns."

STRONG

"Developed 180+ ad copy variants for Google Ads and Meta campaigns for D2C health brand; systematic A/B testing of hook, value prop, and CTA variables improved average CTR by 67% and reduced CPL from $43 to $17 over 6-month period."

See more Copywriter resume examples and before/afters →

6 Common Copywriter Resume Mistakes

These are the specific patterns that cause Copywriter resumes to fail ATS — and lose to less-experienced candidates.

1No conversion metric on copy — "wrote landing pages" vs. "landing page copy that improved conversion by 34%"
2Copy type not specified — email, ad, UX, direct response, and long-form are different ATS keyword clusters
3No portfolio link — copywriting without samples is an automatic screen-out
4Brand sector absent — B2B SaaS tone is completely different from D2C consumer; signal your sector
5UX writing separate from content writing — if in tech, "UX writing" and "microcopy" must be explicit
6A/B testing absent for conversion-focused roles — split testing copy is an expected signal for growth-focused copywriters

Full improvement guide for Copywriter resumes →

Frequently Asked Questions

What ATS score do I need as a Copywriter?

A score of 61+ is considered strong for Copywriter roles. Most candidates score around 43, meaning they are filtered before a recruiter reads their resume. Check yours free in 30 seconds.

Which ATS systems screen Copywriter applicants?

The most common ATS platforms for Copywriter hiring are Greenhouse, Lever, Workday, Jobvite, BambooHR. Our checker simulates how these systems score your resume against a job description.

Is this resume checker free?

Yes — your first ATS score is completely free with no signup required. Upload your resume (PDF or DOCX) and a job description, and get your score in under 30 seconds.

More Tools for Copywriters

ATS Score Guide — Copywriter→Top Keywords — Copywriter→Resume Examples — Copywriter→Improve Your Resume — Copywriter→

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